A CROSS-SECTIONAL DESCRIPTIVE STUDY OF THE COGNITIVE AND AFFECTIVE FACTORS TOWARDS THE ONLINE SHOPPING DECISION MAKING ABILITY OF INDIAN ONLINE CONSUMERS: AN ARTIFICIAL NEURAL NETWORK (ANN) APPROACH. idpr.org. 2023;22(1). Accessed February 23, 2026. https://idpr-ar.com/index.php/majallah/article/view/14